Augmented Reality
AR
Augmented Reality (AR) is an interactive experience that simulates a real-world environment in which the objects that reside in it are enhanced by computer-generated perceptual information that can involve multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.
Augmented Reality (AR) represents some of the most promising and emerging opportunities for innovation, like new immersive games, movies, tv shows and books, all with free moving virtual environments, as well as advertising and social experience capture.
Technology and magic
Product target
By using technologies such as label tracking and shape recognition, we can create virtual interactions that rely on real products – we have applied those tools in applications that interacted with more than 20 million users. This type of technological application is widely used in marketing projects, events and brand activations in salespoints.
Face or Body Tracking
Face Tracking technologies allow us to create virtual effects that react to or augment someone's features and face expressions, while Body Tracking technologies use computer vision to understand the biomechanics of human beings and its movements. The tracked information can be used to generate virtual elements and actions to be guided by the person and, depending on the distance of the person from the camera, the virtual objects can be placed in front or behind of the user.
