AR Ypê

The “Caldeirão Ypê” campaign was launched in August 2019 featuring the best known tv presenter of Brazil, Luciano Huck. In order to create it, the same tracking process and animation of the previous campaign were applied. The participant was invited to point the phone at the Ypê packaging and press play to start the experience. A 3D animation of the logo appears on the packaging, which opens like a portal to a supermarket environment in which we could see a virtual version of a Luciano Huck character walking out of the packaging and presenting the promotion mechanics.

Let’s take a selfie!

Complementing this action, "Selfie with Luciano" was launched: the user could take a picture with Luciano's character. When pressing play, the 3D character enters the scene using an AR tracking system. He positions himself next to the user and smiles at the photo. After the photo is taken, the user can save it or share it on social media directly from the application together with #selfiecomLuciano. There are currently more than 625,000 downloads of it in the app stores, indicating the successful partnership between Ypê and Abduct.