Coca-Cola Christmas
For you who still don't know what Augmented Reality is, in a simple way, we can say that it is a technology that allows the integration of the virtual world with the real world, allowing us to have more significant interactions and a better accomplishment of tasks. The white bears, a trademark of the company, came to life in an application that, in just one month, left an extraordinary trail of millions of downloads, views on related videos, and thousands of comments on social networks and in the downloading stores (Apple Store and Play Store). The brand wanted to create something meaningful and relevant for the Christmas holidays and made a unique moment possible. The success of the action can be linked to the brand's capacity of bringing its customers closer to it by promoting actions that take them out of normality and lead them to an environment mostly unexplored.