Coca-Cola | Avengers

Coca-Cola wanted to dedicate the art applied to the cans to the newest Avengers movie launched by Marvel and add other built-in surprises related to the heroes to this brand activation. Abduct, in partnership with Webeleven, had the challenge to develop that activation by creating animations linked to particular characteristics of each heroe presented in the movie “Avengers - End Game” while covering the peculiar needs of the different packaging formats. Also, there was the challenge of project management: in a short time, we needed to balance the needs of those two giant customers and their particular requirements regarding the usage of their logos and their quality control.